This course is affiliated to the University of Mumbai and is run under its guidelines. The programme covers all the related areas in Marketing including public sector marketing. It seeks to develop an integrated management perspective which is necessary for marketing executives. Candidates seeking admission to this programme must have practical experience in marketing or related filed.

Duration of the course : Three years (Six Semesters)
Eligibility : As per University of Mumbai rules
No. of Seats : 60

Pedagogy :

One of the competencies of IES is its teaching methodology which comprises of various innovative tools and methods which help students to realize their potential.

Our course comprises : 1. Case studies of Global and Indian Companies which provides an opportunity to analyze real life corporate problems. 
2. Projects which provides an opportunity for students to work in groups and develop their team skills along with studying the subject. 
3. Guest lectures where experts from the industry share their valuable knowledge and experience. 
4. Industrial visits which exposes the students to witness the actual functioning of corporate organizations. 
5. Role plays which helps the students to stimulate real life situations.

IES with the help of its dedicated faculty consistently strives to impart knowledge by bridging the gap between theory and practice.

Evaluation Criteria :
We follow the system of continuous evaluation of student performance during the semester. This includes class tests, surprise tests, assignments, projects, presentations etc.


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