MMM PROGRAM STRUCTURE

SYLLABUS FOR PART-TIME MASTER'S DEGREE PROGRAMME IN MARKETING MANANGEMENT(MMM)

Semester I Semester II
S.No. Subject S.No. Subject
1. Principles of Management 1. Production Management
2. Financial Accounting 2. Business Research Methods
3. Organisational Behaviour 3. Marketing Management
4. Managerial Economics 4. Legal Aspects of Business
5. Business Communication 5. Cost & Management Accounting
6. Quantitative Methods in Management 6. Human Resources Management
Semester iii Semester iv
S.No. Subject S.No. Subject
1. International Business 1. Product & Brand Management
2. Management Information Systems 2. Sales Management & Sales Promotion
3. Financial Management 3. Consumer and Industrial Buyer Behaviour
4. Taxation 4. Financial Aspects of Marketing
5. Creativity & Innovation Management 5. Distribution and Supply Chain Management
Semester V Semester VI
S.No. Subject S.No. Subject
1. Services Marketing 1. Strategic Management
2. Marketing Research & Analytics 2. Strategic Marketing Management
3. Customer Relationship Management 3. Integrated Marketing Communications & Digital Marketing
4. Retail Management 4. Media Planning & Strategy
5. Industry Oriented Dissertation Project 5. Event Management
Semester Total No of Credits
Semester I 15
Semester II 15
Semester III 12.5
Semester IV 12.5
Semester V 12.5
Semester VI 12.5
Total 80

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