PGDM - PHARMA & HEALTHCARE MANAGEMENT PROGRAM STRUCTURE

Arrangement of Terms

Programme Structure - PGDM 2015 - 17

Term I Term II Term III
S.No. Name of the Subject S.No. Name of the Subject S.No. Name of the Subject
1. Value-based Management 1. Operations Management 1. Marketing Strategy (Pharma)
2. Anatomy & Physiology 2. Pharmacology & Disease
Management
2. Pharma-OTC Marketing
3. Organizational Behavior
and Change Management
3. Legal & Statutory Aspects
of Pharma & Healthcare
3. Distribution , Logistics &
Supply Chain Management
4. Basics of Accounting and Finance 4. Research Methodology 4. Marketing Research
5. Statistics for Management 5. Human Capital Management 5. B2B Marketing
6. Introduction to Pharma
Marketing
6. Sales Management 6. IT for Management -
workshop
7. Communication Dynamics        

Summer Internship Project(4)

Second Year

Term IV Term V Term VI
1. Brand Management 1. Marketing analytics(2)
Managerial Economics (2)
1. Management Project
2. Business Strategy 2. Hospital Management    
3. Customer Relationship Management 3. International Business &
International Marketing
   
4. Healthcare Management 4. e-Marketing    
5. Contemporary Business
Environment
5. Business Law    
6. Molecule To Market        
7. Leadership and Teamwork
Module
       

 

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