PGDM - PHARMA & HEALTHCARE MANAGEMENT PROGRAM STRUCTURE

Arrangement of Terms

Programme Structure - PGDM 2019 - 21

Sr. No

Term I

Sr. No

Term II

Sr. No

Term III

1

Value Based Management (4)

1

Marketing Strategy (4)

1

Brand Management (4)

2

Communication Skills (4)

2

Sales Management (4)

2

Operations Management (4)

3

Managerial Economics (4)

3

Research Methodology (4)

3

Marketing Research & Analytics (4)

4

Accounting for Management (4)

4

IT for Management (4) (Pharma & Healthcare)

4

Summer Workshop (2)

5

Organizational Behavior (4)

5

Legal Aspects of Business (4) (Pharma & Healthcare)

 

 

6

Introduction to Marketing (4) (Pharma & Healthcare)

6

Business Environment (4) (Pharma & Healthcare)

 

 

7

Statistics for Analytics (4)

7

Corporate Finance (4)

 

 

 

 

(Pharma Specialization)

Sr. No

Term IV

SrNo

Term V

Sr. No

Term VI

1

Summer Internship Project (4)

1

International Pharma Marketing (4)

1

Management Project (4)

2

Leadership and Teamwork Module (4)

2

Go-To-Market (4)

 

 

3

Business Strategy (4)

3

R & D and Regulatory Affairs (4)

 

 

   4 e Marketing (4)    4 Clinical research & Pharmaco Vigilance (4)    
   5 Pharma Marketing – OTC (4)        
   6

Distribution, Logistics and Supply Chain Management  (4)

       
   7

Customer Relationship Management (4)

       

 

OR

 

( Healthcare Specialization)

Sr. No

Term IV

SrNo

Term V

SrNo

Term VI

1

Summer Internship Project (4)

1

Material & Equipment Management (4)

1

Management Project (4)

2

Leadership and Teamwork Module (4)

2

TQM in Healthcare (4)

 

 

3

Business Strategy (4)

3

Health Insurance & Managed Care (4)

 

 

4

e Marketing (4)

4

Hospital Operations Management (4)

 

 

5

Hospital Services Management (4)

 

 

 

 

6

Essentials of Hospital Administration (4)

 

 

 

 

7

Planning & Designing of Healthcare Facilities (4)

 

 

 

 

 

SELF LEARNING COURSES

 


1

MOOC Courses (4)

10

Live Project (2)

2

Certificate Courses (2)

11

Shadowing the CXO Program (2)

3

Community Service Project (2)

12

Study Abroad Program with IES  Foreign Partners(4)

4

Domain Specific Project  (2)

13

Nuances About Corporate India for IES Foreign Partners (4)

5

Rural Immersion (2)

14

Foreign Language (2)

6

Industry Visits (1+1=2)

15

CII - Yi Activities  (2)

7

Social Sensitization Research Project (2)

16

Disease Management (2)   (Only for PGDM -PHM Program)

8

Research Paper (2)

17

Any other Activities with Advance Approval (2)

9

Consulting / Funded Research Project (4)

 

 

 

 

 

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