PGDM - PHARMA & HEALTHCARE MANAGEMENT PROGRAM STRUCTURE

PGDM progamme consists of 6 Terms, of which 3 are in the 1st year and 3 in the 2nd year. At the end of the first 3 Terms, students have to undertake Summer Internship Project for 10 to 12 weeks. In the first three terms all the subjects are compulsory. In the 4th and 5th Term, students have to take 4 electives in each of the Terms, along with compulsory subjects. The last Term consists of only project work. Institute initiated the concept of Self Learning Courses to promote outside classroom study.

The structure of the progamme is as follows.

Foundation Course :-

The objective of the two week foundation course is to integrate and to bring at par, the students coming from diverse disciplines and backgrounds. The Foundation Course covers :-

  • Basics of Accounting
  • Basics of Mathematics and Statistics

Arrangement of Terms

Programme Structure - PGDM 2018 - 20

PGDM (Pharma & Healthcare Management)

TERM I

TERM II

TERM III

Sr.
No.

Name of the Course

Sr.
No.

Name of the Course

Sr.
No.

Name of the Course

1

Value Based Management (4)

1

Marketing Strategy (4)

1

Integrated Marketing Communication (4)

2

Communication Skills (4)

2

Sales Management (4)

2

Operations Management (4)

3

Managerial Economics (4)

3

Research Methodology (4)

3

Marketing Research & Analytics (4)

4

Accounting for Management (4)

4

IT for Management (4) ) (Pharma & Healthcare)

4

Corporate Finance (4)

5

Organizational Behavior (4)

5

Legal Aspects of Business (4) (Pharma & Healthcare)

5

Summer Workshop (2)

6

Introduction to Marketing (4) (Pharma & Healthcare)

6

Business Environment (4) (Pharma & Healthcare)

 

 

7

Statistics for Analytics (4)

 

 

   

Pharma Specialization

TERM IV

TERM V

TERM VI

Sr.
No.

Name of the Course

Sr.
No.

Name of the Course

Sr.
No.

Name of the Course

1

Summer Internship Project (4)

1

International Pharma Marketing (4)

1

Management Project (4)

2

Leadership and Teamwork Module (4)

2

Go-TO-Market (4)

 

 

3

Business Strategy (4)

3

R & D and Regulatory Affairs (4)

 

 

4

 e Marketing (4)

4

Clinical research & Pharmaco Vigilance (4)

 

 

5

Brand Management (4)

 

 

 

 

6

Pharma Marketing – OTC (4)

 

 

   

7

Distribution Logistics and Supply Chain Management (4)

 

 

 

 

8

Customer Relationship Management (4)

 

 

   

 

Healthcare Specialization

TERM IV

TERM V

TERM VI

Sr.
No.

Name of the Course

Sr.
No.

Name of the Course

Sr.
No.

Name of the Course

1

Summer Internship Project (4)

1

Material & Equipment Management (4)

1

Management Project (4)

2

Leadership and Teamwork Module (4)

2

TQM in Healthcare (4)

 

 

3

Business Strategy (4)

3

Health Insurance & Managed Care (4)

 

 

4

 e Marketing (4)

4

Hospital Operations Management (4)

 

 

5

Brand Management (4)

 

 

 

 

6

Hospital Services Management (4)

 

 

   

7

Essentials of Hospital Administration (4)

 

 

 

 

8

Planning & Designing of Healthcare Facilities (4)

 

 

   

SELF LEARNING COURSES

Self-Learning Courses

 

Sr. No

Course

Sr. No

Course

1

MOOC Courses (4)

9

Consulting / Funded Research Project (4)

2

Certificate Courses (2)

10

CASI Certificate (2)

3

Community Service Project (2)

11

Live Project (2)

4

Domain Specific Project  (2)

12

Shadowing the CXO Program (2)

 

5

Rural Immersion (2)

13

Study Abroad Program- FHNW

University, Switzerland (4)

6

Industry Visits (1+1=2)

14

Study Abroad Program at YUNTECH, University, Taiwan (4)

7

Social Sensitization Research project (2)

15

Nuances About Corporate India for

YUNTECH University, Taiwan (4)

8

Research Paper (2)

16

Any Other Activity with College Approval in Advance

 

 

17

Disease Management (2) (Only for

PGDM -PHM Program)

Guidelines:

  1. For PGDM, a student should earn minimum 8 credits in the first year and minimum 4 credits in the second year out of all the Self Learning Courses.
  2. For PGDM (Pharma. and Health Care), a student shall earn a total of 6 credits in first year and 2 Credits in second year from Self Learning Courses. However, the SLC of ‘Disease Management’ of 2 credits is compulsory.

 

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