PGDM - Pharmaceutical Management Program Structure

Arrangement of Terms

Programme Structure - PGDM 2020 - 21

Sr. No

Term I

Sr. No

Term II

Sr. No

Term III

1

Value Based Management (4)

1

Drugs & Disease Management (4)

1

Legal Aspects of Business (4)

2

Communication Skills (4)

2

Marketing strategy (4)

2

Brand Management (4)

3

Managerial Economics (4)

3

Research Methodology (4)

3

Marketing Research & Analytics (4)

4

Basics of Accounting & Finance (4)

4

ISales Management (4)

4

Technical Report Writing (2)

5

Organization Behaviour & Human Capital management (4)

5

Customer Interface I (4)

       5

Brand Plan Workshop (2)

6

Introduction to Pharma Marketing (4)

6

Pharma Business Environment (4)

      6

Customer Interface II (4)

7

Statistics for Analytics (4)

7

Universal Human Values (3)

      7

SLC (6)

   8 IT for Management (4)        

 

Sr. No

Term IV

SrNo

Term V

Sr. No

Term VI

1

Summer Internship Project (4)

1

Pharma Regulatory Environment (4)

1

Management Project (4)

2

Customer Relationship Management (4)

2

International Pharma Marketing (4)

    2

SLC (4)

3

Business Strategy (4)

3

Go-To-Market (4)

    3

Leadership and Teamwork Module (4)

   4 Distribution, Logistics and Supply Chain Management (4)    4 Contemporary Business Skills (2)    
   5 OTC Marketing (4)        
   6

Digital Marketing (4)

       
   7

Contemporary Business Skills (4)

       

 

 

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