PGDM - Pharmaceutical Management Program Structure

Arrangement of Terms

Programme Structure - PGDM 2020 - 22

Sr. No

Term I

Sr. No

Term II

Sr. No

Term III

1

Value Based Management (4)

1

Drugs & Disease Management (4)

1

Legal Aspects of Business (4)

2

Communication Skills (4)

2

Marketing strategy (4)

2

Brand Management (4)

3

Managerial Economics (4)

3

Research Methodology (4)

3

Marketing Research & Analytics (4)

4

Basics of Accounting & Finance (4)

4

Sales Management (4)

4

Technical Report Writing (2) 

5

Organization Behaviour & Human Capital management (4)

5

Customer Interface I (4)

5

Brand Plan Workshop (2)

6

Introduction to Pharma Marketing (4)

6

Pharma Business Environment (4)

6

Customer Interface II (4)

7

Statistics for Analytics (4)

7

Corporate Finance (4)

7

SLC (6) 

8 IT for Management (4)      8 Universal Human Values (3)    

 

Sr. No

Term IV

SrNo

Term V

Sr. No

Term VI

1

Summer Internship Project (4)

1

Pharma Regulatory Environment (4)

1

Management Project (4)

2

Business Strategy (4) 

2

International Pharma Marketing (4)

2

SLC (4)

3

Customer Relationship Management (4)

3

Go-To-Market (4) 

3

Leadership and Teamwork Module (4)

   4 Distribution, Logistics and Supply Chain Management (4)    4 Contemporary Business Skills (2)     
   5 OTC Marketing (4)        
   6

Digital Marketing (4)

       
   7

Contemporary Business Skills (4)

       

 

 

SELF LEARNING COURSES

 


1

MOOC Courses (4)

10

Live Project (2)

2

Certificate Courses (2)

11

Shadowing the CXO Program (2)

3

Community Service Project (2)

12

Study Abroad Program with IES  Foreign Partners(4)

4

Domain Specific Project  (2)

13

Nuances About Corporate India for IES Foreign Partners (4)

5

Rural Immersion (2)

14

Foreign Language (2)

6

Industry Visits (1+1=2)

15

CII - Yi Activities  (2)

7

Social Sensitization Research Project (2)

16

Disease Management (2)   (Only for PGDM -PHM Program)

8

Research Paper (2)

17

Any other Activities with Advance Approval (2)

9

Consulting / Funded Research Project (4)

 

 

 

 

 

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