PGDM Course Structure

This PGDM Programme is a meticulously conceived industry-oriented programme, approved by AICTE, accreditated by NBA, Equivalence of MBA by AIU.

Arrangement of Terms

Programme Structure - PGDM 2020-2019

 

TERM I

 

TERM  II

 

TERM III

SrNo.

Name of the Course

Sr. No.

Name of the Course

Sr. No.

Name of the Course

1

Value Based Management   (4)

1

Universal Human Values (3)

1

Creativity, Innovation and Design Thinking (4)

2

Communication Skills (4)

2

Operations Management (4)

2

Operations Research (4)

3

Managerial Economics (4)

3

Research Methodology(4)

 

 

3

Marketing Strategy (4) Or

Financial Decision Making (4) Or

Human Capital Management

(4) Or

Logistics and Supply Chain

Management (4) Or

Database Technologies and Data Mining (4)

4

Accounting for Management (4)

4

Corporate Finance (4)

5

Organization Behaviour (4)

5

Business Analytics and Competitive Advantage (4)

6

Introduction to Marketing (4)

6

Legal Aspects of Business (4)

7

Statistics for Analytics (4)

7

Business Environment (4)

   8

IT for Management (4)

 

 

4

Technical Report Writing (2)

           5 Business Simulation (2)
           6 SLC (6)

 

TERM IV

TERM V

TERM VI

Sr. No.

Name of the Course

Sr. No.

Name of the Course

Sr. No.

Name of the Course

1

Summer Internship Project (4)

1

Three elective Courses (3x4)

1

Management Project (4)

2

Contemporary Business Skills (4)

2

Contemporary Business Skills (2)

   2

SLC (4)

3

Business Strategy (4) (Core Course)

 

 

   3

Leadership and Teamwork Module (4)

4

Five Elective Courses (5x4)

 

 

 

 

 

Specialization Streams

 


MARKETING MANAGEMENT

 

TERM IV

 

TERM V

Sr. No.

Name of the Course

Sr. No.

Name of the Course

1

Integrated Marketing Communications (4)

1

Marketing Research and Analytics (4)

2

Brand Management (4)

   2

Consumer and Industrial Buyer Behaviour (4)

3

Sales Force Management (4)

3

Global Marketing (4)

   4

Customer Relationship Management (4)

4

Luxury Marketing (4)

5

Green Marketing (4)

5

Business Marketing (4)

6

Data Science with Python and R* (4)

6

Rural Marketing (4)

7

Media Planning (4)

7

Customer Value Management (4)

8

Digital and Social Media Marketing (4)

8

Services Marketing and Management (4)

    9

Sports Marketing Management (4)

9

Innovations in Marketing (4)

   10

Modern Retail Management (4)

10

Marketing Channel Strategies (4)

   11

Tourism Planning and Marketing (4)

11

Corporate Sustainability Through CSR (4)

   12

Responsible Marketing (4)

 

 

FINANCE SPECIALIZATION ELECTIVES

TERM IV

TERM V

Sr. No.

Name of the Course

Sr. No.

Name of the Course

1

Assurances and Forensic Audit (4)

1

Alternative Investment Funds (4)

2

Consumer Banking and Technology (4)

   2

Behavioural Finance (4)

3

Corporate and Investment Banking (4)

 3

Corporate Governance and Ethical Financial Practices (4)

4

Corporate Valuation (4)

4

Corporate Restructuring and Mergers and Acquisitions (4)

5

Credit Analysis and Rating (4)

5

CRM and Wealth Management (4)

6

Data Science with Python and R* (4)

6

Financial Derivatives (4)

7

Film Financing (4)

7

Financial Modelling and Analytics (4)

   8

Financial Markets and Institutions (4)

8

Financial Journalism (4)

   9

Fixed Income Securities (4)

9

International Banking Processes (4)

   10 Forex and Treasury Management (4)    10 Risk Management (4)
   11 Fundamental Analysis of Companies (4)    11 Structured Finance (4)
   12 Microfinance (4)    12 Venture Capital and Private Equity (4)
   13 Project and Infra Financing (4)    13 Corporate Sustainability Through CSR (4)
   14 Real Estate Financing (4)    
   15 Security Analysis and Portfolio Management (4)    
   16 SME Financing (4)    

 

HUMAN RESOURCE SPECIALIZATION ELECTIVES

TERM IV

TERM V

Sr. No.

Name of the Course

Sr. No.

Name of the Course

1

Behavioral Dynamics for Talent Acquisition and Development (4)

1

Performance Management System (4)

2

Compensation and Reward Management (4)

    2

Labour Laws for Industry (4)

3

Training & Development (4)

3

HR Consultancy Management (4)

4

Industrial Relations and Labour Welfare (4)

4

Strategic Human Resource Management (4)

5

HR Issues in Mergers and Acquisitions (4)

5

Organizational Theories and Structure Designs (4)

6

Ancient Philosophies for Leadership Intelligence (4)

6

Organizational Development (4)

7

Advanced Workforce Planning (4)

7

HR Analytics (4)

   8

Data Sciences with Python and R* (4)

8

Corporate Sustainability Through CSR (4)

   9 Stress Management (4)       
   10 Self-Management (4)      
   11 Green HRM (4)      
   12 Global Human Resource Management (4)      

 

 

OPERATIONS MANAGEMENT

TERM IV

TERM V

Sr. No.

Name of the Course

Sr. No.

Name of the Course

1

Project Management (4)

1

Operations Analytics (4)

2

Operations Planning & Control (4)

    2

Strategic Operations Management (4)

3

Advanced Supply Chain Management (4)

3

Total Quality Management and Productivity Techniques (4)

4

International Logistics (4)

4

Business Continuity and Disaster Recovery (4)

5

Business Process Management (4)

5

Industrial Engineering Applications and Management (4)

6

Technology Management and E- Business (4)

6

Green Supply Chain Management (4)

    7

Data Science with Python and R (4) *

7

Corporate Sustainability Through CSR (4)

    8

Service Operations Management (4)

 

 


ENTREPRENEURSHIP DEVELOPMENT SPECIALIZATION ELECTIVES

TERM IV

TERM V

Sr. No.

Name of the Course

Sr. No.

Name of the Course

1

Family Managed Business (4)

1

Government Policies and Procedures for MSME (4)

2

New Venture Creation (4)

   2

TWO ELECTIVES
Students must choose any two electives from the list of electives offered by other specializations, as per the suitability to their intended business, in consultation with faculty.

3

THREE ELECTIVES
Students must choose any three electives from the list of electives offered by other specializations, as per the suitability to their intended business, in consultation with faculty.

 

 

 

BUSINESS ANALYTICS SPECIALIZATION ELECTIVES

TERM IV

TERM V

Sr. No.

Name of the Course

SrNo.

Name of the Course

1

Data Science with Python and R* (4)

1

Data Visualization and Interpretation (4)

2

Predictive Modeling (4)

    2

Marketing Analytics (4)

3

Optimization Analytics (4)

 3

Big Data Analytics (4)

    4

Spreadsheet Modeling  (4)

   4

Financial Analytics  (4)
   5 Machine learning (4)    5 Operations Analytics (4)
   6 Artificial Intelligence (4)   6 HR Analytics
        7 Corporate Sustainability Through CSR (4)

 

 

Enquiry

Please feel free to leave us feedback.